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Market Mapping

A labour market survey can help companies to prepare for expansion to a new market. Before opening another branch, founding a new company or launching a new type of business, it is crucial to understand the labour market capacity and parameters in the area of entry. A lack of specialised labour forces, an undervalued payroll budget, or a failure to provide local benefits or understand work customs may all significantly impede or disrupt development plans.

A lack of specialised labour force, an undervalued payroll budget, or a failure to provide local benefits or understand work customs may all significantly impede or disrupt development plans.

Our expert consultant from a team specialising in the client’s field of business will conduct a detailed market analysis using Digital Search and Headhunting techniques. The outcome is the mapping and expert evaluation of the required information: the number of experts on the relevant market; the level of expertise, education and skills; salary expectations; motivation to change jobs; an overview of important competitors and other information. On this basis, the client can duly plan its investment from a financial and time perspective.

Along with the report, you will receive recommendations on how to plan the employee structure, payroll expenses and recruitment, as well as a realistic estimate of the time needed to fill all your positions.

Level 1 – Mapping of market potential

Based on thorough discussions with the client’s HR and management representatives and a detailed description of the position(s), we will conduct a survey at the end of which you will receive detailed feedback about the market, area and locality.

The outcome is information about the number of relevant candidates for the given position in the given region.

Level 2 – Identification of candidates

Following up on level 1, we will conduct an extended survey, in the course of which we will compile and share with the client a Target Company List (TCL) of employers with suitable candidates. Upon approval of the TCL, we will pinpoint a suitable person for each position at each company.

The result is the Long List of potential candidates (LL) with contact details.

Level 3 – Screening & Selection

Based on the previous levels, we will take steps to contact specific candidates and map their potential. We will contact all the candidates from the LL, map their interest in a potential new career opportunity and their desire and motivation to change employers. We will verify the candidates’ expertise and experience, financial expectations and availability. The client receives ongoing reports including feedback.

At the end of the process, you receive a short list of suitable candidates who are motivated to further discuss a potential change of employment.

Interested in Market Mapping Service?

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